Tips for Attracting Customers with Your Pastry and Bakery Display

Nothing attracts the eye like color.  Even with your bakery or pastry display case front and center in your bakery, you may not be getting the full attention of your customers.  The reason is quite simple.  Most types of bread and pastry items are beige or brown.  Use some colors that stand out, like yellows, reds and oranges.  These dashes of color will help pique your customers interest, and help increase the sales of not only your bright colored pastries, but also your other assortments of brown breads and khaki bagels.

Secondly, don't forget to label your items.  Would your rather eat a bagel or a seven grain hand baked bagel with a sprinkle of basil.  People love to eat adventurously, and to try to taste the ingredients that you have used in preparing your items.  With a few small labels throughout your pastry display case, you patrons will get to see the care that you are taking to make your bakery special.

Lastly, don't forget to cross-market.  If you are selling soups or sandwiches, make sure that people seeing your display are aware of what you offer.  additionally, you can present the types of coffee that you offer as a part of the display.  Many bakeries also find incremental sales from displaying various condiments like preserves and garnishes, as well as olive oil.  Olive oil comes in so many varieties and so many unique and eye-catching bottles, that it makes a great addition to a display case.  And don't put the olive oil near the Italian Bread, put it near the Tuscany Lovers handmade Focaccetta di Aulla and Ficattola brushed with a garlic glaze. Have fun with it, give your customers more than baked good, give them an experience.

Add a little color, information and variety to your displays, and watch your customers discover everything that your bakery has to offer.